Friday / Weekend Open Line


Even with the economic downturn, one consumer product that is advertised in every possible medium — television, radio, newspapers, magazines, and billboards — is the automobile, reflecting the huge role that cars and trucks play in our lives.  The first advertisement for an automobile in a general consumer publication appeared in an issue of the Saturday Evening Post this month in 1900.  The car was the short-lived product of the W.E. Roach Company of Philadelphia, and the ad’s theme was “Automobiles that give satisfaction!”  Recent expenditures for car and truck advertising reflect the slowly brightening picture for the U.S. auto industry.  In 2010, some $168 billion was spent on all forms of advertising.  You can find these and more facts about America from the U.S. Census Bureau, online at www.census.gov.


Ali Naimi is minister of petroleum and mineral resources in Saudi Arabia and released a statement Wednesday that Saudi Arabia will act to lower soaring oil prices.  

It is the perceived potential shortage of oil keeping prices high – not the reality on the ground. There is no lack of supply. There is no demand which cannot be met. Total commercial stocks for OECD nations are within target, and there is at least 57 days forward cover, enough to handle almost any eventuality.

We want to correct the myth that there is, or could be, a shortage. It is an irrational fear, a fear without basis. Saudi Arabia’s current capacity is 12.5m barrels per day, way beyond current levels demanded, and a reliable buffer against any temporary loss of production. Saudi Arabia has invested a great deal to sustain its capacity, and it will use spare production capacity to supply the oil market with any additional required volumes.

For the record, as things stand today, our inventories in Saudi Arabia and around the world are full. Our Rotterdam inventory is full, our Sidi Kerir facility is full, our Okinawa facility is full – 100 per cent full.  (read more)


A quick reminder of our current promotion.  Home in Henderson will be celebrating April 1st on Sunday welcoming the coming of the first month in the alphabet.  Anyone who makes a comment from now (actually since yesterday) until Monday evening April 2nd will enter the contest automatically and we’ll draw a name Tuesday for a $20 gift certificate to Greenway’s Authentic Charcoal Grill.

If you’d like to contribute to our April 1st celebration, please submit an appropriate article to us as soon as possible to submit@homeinhenderson.com.  We can run it without the submitters name if desired.

This is your last warning about our April 1st celebration.  Please enjoy it for what it is as we’ve got some great submissions from readers for it to draw up conversation.


Discuss and more on this weekend’s Open Lines!