October 21, 2014

Friday / Weekend Open Lines

Today marks the birthday in 1910 of one of the major figures of the American wine industry — Julio Gallo. When Prohibition ended, he and his brother Ernest started making wine in humble surroundings — a rented California warehouse, with equipment bought on credit. Over years of hard work saw their winery became the largest in the U.S., and their creative marketing techniques helped shape the nation’s drinking tastes. Now, the Gallo establishment is joined by some 1,950 other wineries in America, which decant about $12 billion in yearly shipments. Overall, Americans consume an average of nearly 2¾ gallons of wine annually. You can find current data on the country’s economy by downloading the ‘America’s Economy’ mobile application at <www.census.gov/mobile>.

Comments

  1. Let me guess, beer is far more consumed than wine; judging from drinker’s girth. How does liquor measure up on the consumption scale?

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