Booze it & Lose It Campaign

The end of summer means the start of the Governor’s Highway Safety Program’s annual Labor Day Booze It & Lose It campaign.

In its 23rd year, Booze It & Lose It complements NC Vision Zero initiative, which aims to save lives on North Carolina roadways. The goal is to reach zero traffic-related fatalities and serious injuries through coordinated agency-to-agency efforts that help reduce risky driving behaviors.

“The main thing we’re interested in doing is reducing the instances of drunk driving.  We want to keep people alive,” said Mark Ezzell, Director of the Governor’s Highway Safety Program.  “Our vision is Vision Zero, making sure there are zero deaths in North Carolina related to transportation, and Booze It and Lose It is an important component of that.”

GHSP urges everyone to make a plan to get home safely if they plan to drink. Visit, an innovative site that provides users a way to download ride apps, designate a sober driver, call a cab, or find public transit options.

For more information about NCDOT Now, contact the NCDOT Communications Office at (919) 707-2660. Additional news stories from throughout the week can be found on

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