The DMOs of Chatham, Durham, Johnston, Orange and Wake counties have teamed up to launch TriangleGrown, a website showcasing the area’s agriculturally based features that are visitor friendly – part of the growing national trend known as agritourism. The site helps make visiting farms and food producers easier, according to the Durham CVB. The website offers information such as Places to Go, Events and Itineraries. Many of the businesses featured have a strong commitment to using locally produced foods, which is enticing to the region’s growing ‘foodie’ population who seeks to participate and learn more about how food is grown and produced. Promotion and marketing are among the top challenges farms face when starting or extending their agritourism programs, according to a report from N.C. State University’s Tourism Extension program. By collaborating to launch this site, the DMOs’ goal is to extend the marketing reach of individual agritourism attractions to the entire region, which encourages daytrip visits. Additional research shows that many visitors to agritourism features also participate in other activities during their visit, indicating the possibility for extending these day trips into longer stays.