Mike Adams, president and CEO of Moog Music, which is Moogfest’s prime sponsor, is betting serious money the revamped festival that opens April 23 in Asheville is not just going to attract thousands of music fans and tech geeks. If successful, the five-day event could become Asheville’s next signature event, possibly bringing new jobs, better wages and high-growth tech companies to the mountains. Moogfest organizers believe a successful festival will brand Asheville and the rest of North Carolina as a place not just to recreate or retire, but to work creatively. Instead of competing against other states with incentives to woo business, Adams thinks that Asheville could trade on a “cool factor” built by a decade of publicity and growing tourism. Moogfest organizers first approached area hoteliers. Asheville hotels run at 85 percent occupancy on weekends, but during the week, only about 62 percent of their rooms are booked. What if they could come up with a spring festival that would bolster the slower spring season? But Adams sees success already with the media attention that Moogfest has attracted, with 160 media badges already issued and some 400 stories published before the event even begins. Those stories could plant seeds that could bring even more Moogfest visitors in future years – and potentially people who want to bring their companies and businesses to the region.