Through the efforts of the N.C. Department of Commerce’s Division of Tourism, Film & Sports Development, Troy & Sons Distillers and Asheville received coverage in the June 7 episode of CBS This Morning. The segment aired at 8:10 am and is now available for viewing online.
The placement is a direct result of the Division’s New York Media Mission in January. At the event, the Division introduced CBS Producer Chase Bodine to distillery owner Troy Ball. When the CBS crew came to film in late April, the Division served as their guide for several days.
The story focuses on Ball’s moonshine business, but also includes the back story on how moonshine is intertwined with the history of the NASCAR. The piece also includes an interview with Curate chef-owner Katie Button. Correspondent Lee Woodruff even gave host and native North Carolinian Charlie Rose a bottle of Ball’s moonshine on-air. The clip can be viewed here.
CBS This Morning reaches an audience of 4.6 million viewers, and the estimated value of the 6-minute segment is $1.8 million.