The Official 2013 North Carolina Travel Guide is now available. A new photo-centric design and state-of-the-art digital options bring natural, manmade and historic attractions to life in a handbook that’s unique among state travel guidebooks.
Two covers are available for the guide, which takes in more than 800 attractions, nearly 4,000 accommodations and travel resources in every county. One cover photo features mountain kayaking in recognition of the Nantahala Gorge as the site of the 2013 International Canoe Federation’s World Freestyle Kayaking Championships, and the other showcases Asheville’s grand Grove Park Inn, celebrating its 100th anniversary. The digital edition, available for Android and iOS, will toggle between these two stunning images.
Readers of the guide’s print and online editions will find abundant information presented in a design unlike that of any other state travel guide. The Travel Guide features beautiful, large photographs and brief copy blocks on a variety of topics of interest to visitors, including outdoor recreation, food, music, resorts and the Civil War. The pages are modeled after upscale consumer catalogs such as Williams-Sonoma, Pottery Barn and Restoration Hardware to appeal to North Carolina visitors. The print version directs readers to online extras, and the online edition links directly to videos and related content.
The travel guide is available to visitors at all nine Welcome Centers, by calling 1-800-VISITNC or by placing an order at VisitNC.com. Bulk orders of the travel guide are available by emailing your request and delivery information to email@example.com. At VisitNC.com/eguide, users can access the enhanced digital version, which includes embedded videos plus animated photos and ads.
The N.C. Department of Commerce’s Division of Tourism, Film and Sports Development will distribute 600,000 copies of the printed guide. Printed at no cost to the state, the publication represents a $1.1 million investment by Division travel partners in print and online advertising and cooperative marketing efforts. Destinations, attractions and accommodations are listed for free.